Purpose & Principles

Purpose, Principles
The primary objective of the organization is the eventual establishment of an international cultural arts, education, wellness and philosophy centre in Italy using a Viable Systems Model that can be replicated worldwide. We are a group of artists, educators, healers, writers and thinkers from around the world collaborating cooperatively to establish this centre.

We produce transformative, interactive, cutting-edge, quality art of all forms that invites the public and spectators to learn and interact while provoking reactions, thought and discourse that breaks down the barrier between “artist” and spectator.” Through this process, we hope to demonstrate to participants, actors, artists, spectators alike that the potential to create art, artistic expression, exists within us in many forms. We promote positive thinking and constructive approaches to defining and achieving one’s goals and dreams through artistic self-exploration and healthy living.

What we do:

• visual art
• creativity empowerment
• movement-based art
• theater plays
• street improvisation
• workshops
• event organization
• exhibition organization

History
Conceived of by Brittney Williams and officially founded in July of 2009 in Paris with director Germano Rubbi, the organization was created to fill a need for an international independent artist cooperative that promotes the exchange and diffusion of innovative art, creative education and positive thinking. The primary objective of the organization is the eventual establishment of an international cultural arts, education and wellness centre using a design and process that can be adapted and replicated worldwide.